I still remember what it was like before we had every answer a few clicks away. You need to find a plumber? Well, you just grabbed your big Yellow Book and began to look at the big ads or the alphabetic listings starting with AAA Plumbing, Inc.. There were no reviews, no pictures of the business and typically the directions sucked.

But back then books like the Yellow Pages were actually useful, and used on a pretty regular basis. Now, I can’t seem to remember the last time I opened a Yellow Pages.

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